Wednesday, December 21, 2011

Bad Santa?

In the world of marketing, I realize that there are many ways to go about creating sales. Sometimes it's a catch phrase. Sometimes it is scantily clad people selling your product. Sometimes it's the use of great music. Sometimes, though, things go too far!

I understand that things are done in fun. Joking is also another tool of salesmanship. Personally, though, there is enough detriment to the holiday season . . . CHRISTMAS that is . . . with all the commercialism. There are some things that just need to be left alone.

I am actually a fan of Best Buy, but am having a terrible time accepting their Christmas line of commercials. The belittling of Santa, calling him names, and all that nonsense truly strikes a distasteful chord with me. I have NOT been by a Best Buy this entire holiday season! It has truly left an impression on me. Bad, bad Best Buy!

Now Chevrolet, on the other hand, has taken a fabulous approach to holiday marketing! The gentleman who "hunts deer . . . I mean fish!"; the husband/wife who simply cannot take their eyes off him; and the gentleman who tries to sit on his lap to discuss car options. These are healthy, humorous, fun-loving holiday marketing tactics. I adore them!

I'm not telling you to boycott Best Buy. Just offering my own two cents on two of my favorite things: Santa and marketing! What are your thoughts? And where are the polar bear commercials this year? Hmmmmmm! Those were always good for an "Awwwwwwwwwww!"

2 comments:

  1. ok, now I'm going to have to go hunt down a best buy commercial to see what you're talking about. I can't recall any. I'm not a best buy fan and I have not been for a long time.

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  2. COMPLETELY and utterly agree. Jimmy actually had the same disgust the day he saw the BB commercial, JIMMY of all people - so that definitely says it's an awful commercial!!!!!!

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